Copyright Efluence Marketing 2008

2 Part Battle

Jason Hyman — Sat, 06 Dec 2008 17:15:26 +0000

There are 2 battles when it comes to web marketing.

The first is actually getting people to your website. However you do this, whether it be by organic search engine results, pay-per-click, direct mail, etc., its obviously an important step.

If you can’t get people to your website, then you can;t get them to step 2, converting those visitors into leads.

The amount of traffic you get on a daily basis, the actual number of unique visitors to your site should not be your main concern. Your online marketing is not a success based solely on the number of visitors to your site per day or month. This is a quality not quantity conversation.

Fill out out form for a free website evaluation and we can help you get on the right path.

Certified by the Xemion St. Louis Web Design Company directory.

St. Louis Web Design

Jason Hyman — Wed, 03 Dec 2008 17:29:03 +0000

We have been involved with web marketing and design for all sizes of companies since 1997. That was back when Adobe Pagemill was cool. Sure, we’re showing our age, but that’s a good thing.

What was important for your website in ‘97 is different today, especially when it comes to search engine marketing (SEM), search engine optimization (SEO), pay per click, (PPC) which wasn’t even around back then! Not to mention video marketing and social media marketing (SMM) and social media optimization (SMO).

Web usability was not really thought about back then. Today, it is more important than ever.
A website filled with rich content and valuable information is worthless if you can’t get your website visitors past the first page.

With 12 seconds to make your impression, you do NOT have much time. You better be delivering the right message and the right time and at the exact moment your visitor is looking for it.

Are you?

We can help. For starters, fill out the website evaluation form to the right and we will take a look.
I guarantee we can tell you at least once piece of information you can implement right away.

We look forwarding to helping you “convert targeted website visitors into leads“.

Is Your Site Converting?

Jason Hyman — Mon, 24 Nov 2008 22:11:18 +0000

If you’re like 86% of people then your primary task for your website is to get you leads. However, if you’re like 77% of people, you have absolutely no idea why your website gets you no leads and you’re doing absolutely nothing about it.

Find out how you can start getting targeted visitors and turning them into leads. Through the use of social media optimization and search engine optimization we can help you “convert targeted website visitors into leads”.

If you would like a free “review” of your website, please enter your info to the right.

We also hold weekly webinars that showcase certain websites that are doing either a poor job or a great job at positioning themselves to capture leads.

Why Your Website is NOT working.

Jason Hyman — Mon, 24 Nov 2008 16:28:36 +0000

The websites we typically come across make the same mistakes over and over.

The website is all about the company, or the individual. It’s focused on the features and not the benefits.

Remember, its not about YOU. Your website visitor is only concerned about one thing, W.I.I.F.M.

What’s In It For ME.

The focus of most websites cover how great a company is, their achievements, or personal websites that talk all about accomplishments. Your visitor does not care, at least not yet. They want to know the benefit to them instead of your features.

Talking about yourself won’t help convert those visitors. GET OUT OF THE WAY!

Let them know the benefits of your service or product. Antilock brakes are a great feature of cars. However telling the average person their vehical is equipped with antilock brakes will absolutely not mean as much as if you tell them that this car has equipment that is designed to help drivers avoid crashes by preventing wheels from skidding.

Big Difference!

Think about your website from your visitors perspective. Are you delivering the right message?

Are you answering the question they were looking to answer when they came to your site? Do you know why the majority of visitors are actually coming to your site and are you meeting the challenge they have?

Think about your site from a difference perspective and you’ll be surprised at how your site fails to meet those expectations of your visitors.

For a Free site evaluation, fill out the quick form to the right and we’ll be happy to help.

Redesign Your Website

Jason Hyman — Mon, 24 Nov 2008 16:26:32 +0000

Should you?

If you’re re-branding, yes.
If you’re looking to get more leads, maybe.

The look of your site plays an important role, if you’re website looks like it was created by an 8 year old, it’s going to be nearly impossible to have visitors take you seriously.

If you’re using a free website, same problem.

Your website is your number 1 marketing tool. Spend some money. This is your 24/7/365 sales tool. It’s “on” while you’re not.

It’s constantly working for you, so do you want your #1 sales rep showing up in shorts, a t-shirt and flip-flops? what kind of impression does that make? Think about it.

You have 12 seconds to make an impression on a website visitor, what impression are you leaving?

If you have not updated your content in 3 months or more, that’s a problem. Your visitors will know and also, Google doesn’t like that, they like fresh content.

The right thing to do might be to make some tweaks and not a full overhaul.

Have you thought about using a Blog as your website? Wordpress makes some terrific software and there are some really great premium themes available.

If you’d like our opinion on your website, fill out the form for a free website evaluation and we can see where you’re at.

Get a Sponsor for your Social Networking Site and get paid.

Jason Hyman — Thu, 09 Oct 2008 18:45:07 +0000

If you’re interested in building a social network that you can actual profit from as well as enjoy, I have a simple suggestion (or 2).

Find a niche that you love. Let’s say you like Biking. Build a social site, use a service like ning.com

Build your community up, use other social sites to promote it like Facebook, MySpace, MyBlogLog, Flickr

watch it grow with active users, keep it local and highly niched. Target your biking site to Bike Riders in San Diego, CA. have the site talk about local events, local races, photos, etc.

Then once you build up a solid community of Biking enthusiasts in San Diego, I would suggest that you sell the advertising rights to ONE company.

Let them be the single sponsor for a 6 month time frame.

Getting their name and brand in front of a highly targeted audience is crucial and most companies that are trying to expand their business will be more than willing to give your new social site a sponsorship.

Make a comparison between where they are advertising now, how those dollars are spent and measured compared to how those same dollars would be spent on your site. I would imagine the money they spend on advertising now is not measured, they probably advertise their own website without being able to monitor its effectiveness.

Most companies simply throw their URL in their advertising and think they’re golden. Not true. They should be using a promo code, a unique URL, something, anything, to measure their ads effectiveness.

your social community is targeted, its made up of bike enthusiasts, average age is 32, 75% male, 65% married, 30% active racers, 70% casual riders. Average money spent a year per user is $650, etc., thats valuable information. think about it.

If you already have a niched website, take a good look at your community and see what companies, LOCALLY, would be interested in your community.

Give it a shot.

Using Video to be unique

Jason Hyman — Thu, 09 Oct 2008 17:26:31 +0000

Video is a great way to add your personality to your website.

Adding video to your website is an alternate method that can provide the users with profound information and make them understand precisely what you are trying to explain. This means the visitor will log on to your website and will experience the learning through seeing.

Attracting new segments of people to your website after adding videos in your web pages will not only improve the traffic but also uplift your existence in the World Wide Web.

Websites directed on ‘Social Media’ campaigns or the future Internet marketing has gained peoples attention towards them with the help of videos that a plain text or simple graphics could not have accomplished.